NASCAR Managing Director of Gaming & Esports Nick Rend tells SBJ that he is hopeful the collegiate competition will bring a new type of viewer to the sport and a fresh perspective that will help NASCAR evolve. This week brought news that NASCAR would partner with NACE StarLeague to create a collegiate sim racing competition, dubbed the eNASCAR College iRacing Series, which will be open to more than 500 schools. NASCAR continues to seek ways to evolve its product and make it more accessible to a broader swath of demos, and iRacing continues to be an evolving avenue toward that end, writes SBJ's Trent Murray. Tobias Seck NASCAR taps into more iRacing initiatives to move the sport forward With countries gradually easing COVID measurements (combined with cold and flu season coming to an end soon), expect an increasing number of esports organizers to return to in-person tournaments featuring live audiences in the near future. Taking advantage of the relaxed regulations is tournament organizer ESL, which is inviting fans back into arenas for the first time in two years. While Europe currently reports the most COVID-19 cases of all continents (per the European Centre for Disease Prevention and Control), many European governments are in the process of dialing back restrictions to reignite public life.
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